In partnerships with foreign technical, strategic, selected partners, to create and develop a diversified group through:

• Joint-Ventures
• Exclusive Agencies or Franchises, treated as partnerships
• Management agreements, treated as partnerships
• Securing unique licenses such as energy, finance, and trading, in themselves very valuable assets in the Region, operating them through our partnerships.

Strategy Rationale

• To capitalize on the economic boom and liquidity in the UAE/GCC Countries
• To provide high value-added products and services in areas of growing demand
• To recognize and capitalize the growing upper end consumer demand for top quality blue chip products and services and the rising spending power on luxury items.